From September 1 to 3, 2026, Nabati China’s sales team gathered in Shanghai for the annual sales conference and review meeting. In his opening review, Country Manager Leo noted that amid channel fragmentation and scenario-based demand, RTM must extend down to the distributor level with refined enablement, while product and business management should return to the customer’s perspective. Headquarters, he added, should act as a “strategic hub” and “enabling backbone” for the front line.

National Sales Planner Manager Jessie then introduced and launched the LEGO project, with each region holding in-depth discussions and drafting action plans. E-commerce, new retail, and the three major regions reviewed business status, go-to-market approaches, and results to date; the RTM, wholesale, and EB2B leads set stage goals and key actions accordingly.

Under the theme “Do the hard but right things,” the team committed to a Win-win approach and cross-channel alignment in pursuit of quality growth.