Company Profile

1985Founded

Founded in 1985 and headquartered in Bandung, Indonesia, Nabati Group is a leading wafer manufacturer in Southeast Asia. Its flagship brands, Richeese and Richoco, are widely recognized and beloved across the region. The Group currently operates four major production bases, and its products are distributed throughout Southeast Asia, South Asia, East Asia, the Middle East, Australia, and Africa, with ongoing expansion into the European, North American, and South American markets.


Nabati combines premium ingredients with modern production technologies and strictly adheres to ISO quality standards to produce nutritious, high-quality, and delicious food products. Thanks to its outstanding product quality, Nabati Group has earned widespread consumer trust.


Since entering the Chinese market in 2013, Nabati products quickly gained popularity among China. Nabati Food (Shanghai) Co., Ltd., a wholly owned subsidiary of Nabati Group, was officially established in 2015. The company has experienced steady growth in sales, surpassing RMB 1 billion in revenue by 2021. Its core business in China includes the distribution and promotion of brands such as Richeese, Richoco, Ahh’, Nextar, and SiiP. With the market positioning of “premium taste at an affordable price,” Nabati products are now widely available across the country.


The company adheres to an innovation-driven approach and a long-term brand development strategy. Through rigorous channel execution and cost management, it also fosters comprehensive employee growth. Nabati strives to become a trusted, collaborative, and customer-centric industry leader. In recent years, Nabati has expanded its product portfolio beyond cheese wafers to cover a wide range of biscuit categories, aiming to meet consumer demands across flavor, packaging, and product quality. By 2025, the company aims to achieve annual revenue of over RMB 2 billion, continuing to provide consumers with delicious, diverse, and trustworthy food options that bring joy to every moment.

Development History

2013

2015

2017

2021

2024

2025

2013

Richeese entered China in 2013.

2015

Founded in Shanghai on January 20, 2015.

2017

No.1 market share for flat wafers in China in November 2017.

2021

No.1 market share for flat wafers in China in July 2021.
No.1 channel market share in China in June 2021.
Sales revenue exceeds RMB 1 billion on December 2, 2021.

2024

China HQ office relocation on March 1, 2024.

2025

10 years' anniversary on January 20, 2025.

Enterprise Honor

Earning numerous awards such as Indonesia's Best Brand and Leading Sales Brand over the years
View Certificate  

2025

2025 Happy Workplace Award

Nabaodi China has been awarded the 2025 Happy Workplace Award by the Employer Brand Institute (EBI), which is a recognition of Nabaodi China's workplace culture construction and an affirmation of its brand market influence.

2025 J&E Adream Foundation Fund Charity Partner

Nabati China, with practical actions, interprets corporate social responsibility, dedicating itself to charity causes year after year, illuminating hope with love and warmth. Nabati China, walking with love, making dreams come true!

2024

Top 50 Enterprises in Xinzhuang Town, Minhang District

Once again honored as one of the "Top 50 Enterprises in Xinzhuang Town", we will continue to inject new momentum into regional economic development with outstanding performance and innovative practices.

Digital Human Resources System Innovation Award

Winning the "Digital Human Resources System Innovation Award" is a recognition of our leading practice in the digital transformation of human resource management. We will continue to empower enterprises with technology and promote efficient development.

Excellent Operation Award for Digital Learning

Winning the "Excellent Operation Award for Digital Learning" signifies our leading position in the digital transformation of employee training and development. We will continue to empower employees with learning and help them grow together with the company.

Fast moving consumer goods - Yajia Bestseller Gold Award

Winning the "Yajia Bestseller Gold Award" is a recognition of our product's market performance. We will continue to meet consumer demands with high-quality products.

Innovation Breakthrough Award

Winning the Meituan Flash Purchase "Innovation Breakthrough Award" demonstrates our innovative ability in channel cooperation. In the future, we will continue to drive innovation and promote win-win cooperation.

Excellent Partner Award

Winning the "Excellent Partner Award" from Meituan Flash Shopping signifies our outstanding performance in channel cooperation. We will continue to promote win-win cooperation through innovation and strength.

2023

Top 50 Enterprises in Xinzhuang Town, Minhang District

Continuously winning the "Top 50 Enterprises in Xinzhuang Town" is a recognition of our sustainable development. We will continue to write a new chapter for our enterprise with innovation and strength.

Fast moving consumer goods - Nabaodi chocolate coating potential star

Winning the "Nabaodi Chocolate Coating Potential Star" is a recognition of our product innovation and market potential. We will continue to drive innovation and create more popular products.

Fast moving consumer goods - Nabaodi Weihua Best Selling Gold Award

Winning the "Nabaodi Weihua Bestseller Gold Award" demonstrates our leading position in the fast-moving consumer goods market. In the future, we will continue to win the trust of consumers with high-quality products.

Excellent Partner Award

Winning the "Excellent Partner Award" from Meituan Flash Shopping signifies our outstanding performance in channel cooperation. In the future, we will continue to promote win-win cooperation through innovation and strength.

2022

Top 50 Enterprises in Xinzhuang Town, Minhang District

Being included in the "Top 50 Enterprises in Xinzhuang Town" is a high recognition of our comprehensive strength. We will continue to contribute to the regional economic development with a leading attitude.

Super HR

Winning the title of "Super HR" is a recognition of our innovative ability in the field of human resource management. We will continue to empower with digitalization and build an efficient talent management system.

Digital Employee Experience Practice Award

Winning the "Digital Employee Experience Practice Award" marks our leading position in the digital transformation of employee experience. In the future, we will continue to optimize employee experience and unleash team potential.

Employee Experience Best Team Award

Winning the "Best Employee Experience Team Award" is a recognition of our people-oriented management philosophy. We will continue to create an excellent employee experience and help the company achieve high-quality development.

Excellent Partner Award

Winning the JD "Excellent Partner Award" signifies our outstanding performance in channel cooperation. We will continue to promote win-win cooperation through innovation and strength.

Annual Excellent Partner

Winning the "Annual Excellent Partner" award from Lawson is a recognition of our partnership. In the future, we will continue to deepen our partnership with high-quality products and services.

2021

Minhang District Key Enterprise Award

As a key enterprise in Minhang District, we deeply feel the great responsibility. In the future, we will continue to contribute to the high-quality development of regional economy through outstanding performance and innovative practices.

Annual Best Human Resources Team Award

Winning the "Best Human Resources Team of the Year Award" demonstrates our outstanding performance in talent management. We will continue to prioritize talent and drive the sustainable development of the enterprise.

Fast moving consumer goods - Cheese Bestseller Gold Award Certificate

Winning the "Best Selling Gold Award for Cheese" is a recognition of our product's market performance. We will continue to meet consumer demands with high-quality products.

Most Popular Brand of the Year

Winning the "Most Popular Brand of the Year" demonstrates our brand influence in the minds of consumers. In the future, we will continue to win the love of more consumers with innovation and quality.

2020

Rated as a member unit

Becoming a member of the Shanghai Food Association is a recognition of our professionalism and influence in the food industry. We will continue to lead the industry towards high-quality development.

2019

Outstanding Award in Human Resource Management

Winning the "Outstanding Award in Human Resource Management" is a recognition of our outstanding practice in the field of talent management. In the future, we will continue to build an efficient and innovative talent team.

2018

The Most Promising Enterprise in Minhang District

Winning the title of "Most Promising Enterprise in Minhang District" marks our rapid rise and continuous innovation in the economy of Minhang District. In the future, we will continue to contribute to the prosperity of Minhang District.

Minhang District's Most Innovative Growth Award

Winning the honor of "Most Innovative and Growing" demonstrates our pioneering role in the development of Minhang region. In the future, we will continue to forge ahead and lead the industry in new directions.

ASEAN Enterprises Entering China Successful Enterprise Award

Winning the "ASEAN Enterprise Entering China Successful Enterprise Award" is a recognition of our outstanding performance in the international market. We will continue to embrace global opportunities with an open attitude.

Annual Dark Horse Award

Winning JD's "Dark Horse Award of the Year" marks our rapid rise in channel cooperation. In the future, we will continue to write a new chapter in the industry with innovation and strength.

2017

Rated as a member unit

Becoming a member of the Shanghai Sugar, Tobacco, Alcohol, and Tea Industry Association is a recognition of our leadership position in the industry. We will continue to promote industry innovation and development.

Thank you certificate for the 72nd anniversary cooperation of the Indonesian Embassy

The continuous receipt of cooperation appreciation certificates from the Indonesian Embassy demonstrates our sustained influence in the international market. In the future, we will continue to expand our global cooperation map.

Fast moving consumer goods - Cheese Online Shopping Gold Award

Winning the "Li Cheese Online Shopping Gold Award" demonstrates our outstanding performance in the fast-moving consumer goods market. We will continue to win the trust of consumers with high-quality products.

Innovation Coordination Award

Winning the JD Innovation Coordination Award is a recognition of our innovative ability in channel cooperation. In the future, we will continue to drive innovation and deepen our partnership.

2016

Certificate of Appreciation for the 71st Anniversary Cooperation of the Indonesian Embassy

Winning the certificate of appreciation for cooperation from the Indonesian Embassy signifies our outstanding performance on the international stage. In the future, we will continue to deepen international cooperation and explore global markets.

Corporate Culture

Values:Trustworthy, Achiever,Super team, Totally customer,Excellent

Core Competencies:Totally Customer, Agility & Innovation , Self-Driven, Team Player

Vision:Enjoy a cheerful and colorful life at every bite of Nabati, any time, and anywhere.

Branding